There is a series of steps before any buyer makes a purchase, and the length of time a buyer spends on each step depends on the product or service on … Read More
What to do When Creating B2B Buyer Personas
The importance of creating buyer personas can’t be overemphasized. They form a mental picture of your ideal customer and are a fundamental element of any inbound marketing strategy. Carefully thought … Read More
5 Effective Strategies for Growing Your Market Share During COVID-19
Businesses worldwide are facing an unprecedented economic disruption due to the Coronavirus pandemic. It has reduced economic activity in all countries, forcing the US to shed about 26 million jobs … Read More