Brand Identity
Logo Design
Put a face with your name and give consumers something visual and compelling they can cling to. Our team of
experienced designers lives to create custom logos, including abstract marks, pictorial marks, wordmarks, letter marks, combination marks and emblems, each one reflective of your core messaging and infused with singular style and clever composition.
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Brand Identity
Style Guide
We create this to captivate and capture your audience visually. This is done through representing and expressing your brand through color pallets, fonts, headers, links, buttons, and any visual language that is used on your site.
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Brand Identity
Brand Personality
We work with you to create a brand personality that is all your own, ensuring it resonates with your audience. We do so by aligning your brand’s personality with your business’s core messaging in an engaging and impactful way. In essence we entice your visitors to stay.
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Brand Identity
Buyer Personas
We will define a representation of your ideal customer based on market research and real data helping you to better define and comprehend their current needs. When creating your buyer personas we will include customer demographics, behavior patterns, motivations, as well as goals. As a result, you will attract the most valuable visitors, leads, and customers to your business.
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Brand Identity
Pitch Deck & Presentations
We help you to tell your story so you are able to emotionally engage your audience with a quick overview of your business plan. You will then be able to utilize your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.
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Pillars of a Strong Brand Identity
BRAND MESSAGING
Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.
COHESIVE VISUAL IDENTITY
Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.
BRAND BLUEPRINT
At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.
CONSISTENCY
Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.
Building your brand to power your business.
