They say first impressions are everything, and that certainly rings true for your website. Your website represents your brand from the moment a new visitor lands on it for the first time. Our team will make sure your website copy is impactful, concise and has a distinct voice and personality that perfectly represents your brand.
Blog & Emails
Creating engaging and captivating blogs and emails is one of the key elements to content marketing success. You want these elements of your marketing to be informative, entertaining, and most importantly, to cut through the noise. We will help you stand out from your competitors with unexpected and compelling blogs and emails that will leave your potential customers wanting more.
Social Media Posts
It’s no secret that every brand needs a strong social media presence...but where do you start? Which channels do you focus your energy on, and what makes people click that “like” button as they’re scrolling? Our team of social media experts are masterminds at crafting strategic and thoughtful social posts that will stop scrollers in their tracks. Let us help your brand capitalize on the newest social trends that will attract curious visitors to your site.
Whitepapers, Ebooks, Case Studies & More
Content is an essential part of any inbound marketing growth strategy, but what does it take to get your target audience to actually convert? Our team will create a dynamic growth marketing plan with form-gated content, such as whitepapers, ebooks, and case studies, so that you can establish authority, grow your audience and convert readers into marketing qualified leads.
Core Content Marketing Elements
Content is king - a phrase we have only heard a million times now. But creating content is only half of the equation. Our team will work with you to develop an advanced content marketing strategy designed to attract your core marketing personas using content that they can’t help but click and read. We will audit your existing content, identify any areas of opportunity, and ensure that all content created in the past and going forward is well organized, easily accessible and developed with a specific audience and purpose.
The content creation process can be long, drawn out and downright tough as you struggle to think of new and fresh ideas. That’s where we come in. We will help set your brand apart from the competition by creating visually stunning and well written content with your brand voice and vision in mind. Our content will be written with laser-focused clarity, using compelling titles, visuals and layouts to communicate with your target audience.
Sitting on a library of amazing content will not get you very far without a well thought-out content promotion plan. You want to make sure all your hard work is actually being seen by the right people. Our team of experts will develop a results-oriented content promotion plan to effectively engage and convert leads into paying customers. We will find ways to promote your content across paid and organic channels so that you can take full advantage of all the effort put into developing each resource.
Measure & Analyze
Once content promotion campaigns are in full effect, it’s time to measure and analyze the success of all these efforts. We will look into metrics such as traffic, unique visitors, and downloads to understand which channels, campaigns and content converted the most net new leads for your business. After evaluating the data from all content marketing funnels, our team will deliver recommendations for better, more effective content ideas in the future.