Content Marketing
Acquire new website visitors through engaging content created for every stage of the buying journey.
Website Design/Development
Build trust and confidence in your brand through a beautifully designed and optimized website.
Brand Identity
Thoughtfully craft your brand identity by nailing down your competitive advantage and target personas.
SEO/SEM
Dominate the first page of Google through comprehensive search engine optimization strategies.
Improve web traffic, lead generation, brand recognition and trust with inbound marketing.
Core Inbound Marketing Elements
CONTENT MARKETING
Crafting a well-defined content strategy will help convey exactly who your company is and what it has set out to do. Our team of content experts will work to develop compelling copy to be used on your website, social media, blog and promotional content pieces. We will ensure that all personas are delivered quality content no matter where they are on the buying journey utilizing targeted long tail keywords.
WEBSITE DESIGN/DEVELOPMENT
Businesses can no longer succeed or thrive using a poorly designed or outdated website. It is imperative that all businesses invest in high quality website design and development in order to impress and inspire new prospective customers. Outperform your competitors with a website that is mobile-responsive, fully optimized and fast-loading for the ultimate customer experience.
BRAND IDENTITY
Finding your voice and personality is essential to differentiating your brand amongst your competitors. The Full Cortex team will work with you to develop clear, concise buyer personas so that all of your marketing efforts can be laser focused on every channel. We will then create easy-to-follow brand guidelines for the entire organization to ensure consistency when communicating with each persona, helping to prevent mistakes and save time.
HOLISTIC SEO STRATEGY
Having a strong presence on the first page of Google’s search results is key for business growth. That’s why we have developed a two pronged approach to increasing exposure on search engines that involves both search engine optimization (SEO) and search engine marketing (SEM). Through comprehensive keyword research, we will identify which key terms to focus our marketing efforts around, both from an organic and paid perspective, so that your business can be easily found amongst your competitors.