Accelerate your growth with world class inbound marketing campaigns.


Stand out in increasingly saturated markets through innovative strategic programs.

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Content Marketing

Acquire new website visitors through engaging content created for every stage of the buying journey.


Website Design/Development

Build trust and confidence in your brand through a beautifully designed and optimized website.

Brand Identity

Thoughtfully craft your brand identity by nailing down your competitive advantage and target personas.


SEO/SEM

Dominate the first page of Google through comprehensive search engine optimization strategies.

Improve web traffic, lead generation, brand recognition and trust with inbound marketing.

Supercharge your marketing efforts by partnering with Full Cortex.

Core Inbound Marketing Elements


CONTENT MARKETING

Crafting a well-defined content strategy will help convey exactly who your company is and what it has set out to do. Our team of content experts will work to develop compelling copy to be used on your website, social media, blog and promotional content pieces. We will ensure that all personas are delivered quality content no matter where they are on the buying journey utilizing targeted long tail keywords.

WEBSITE DESIGN/DEVELOPMENT

Businesses can no longer succeed or thrive using a poorly designed or outdated website. It is imperative that all businesses invest in high quality website design and development in order to impress and inspire new prospective customers. Outperform your competitors with a website that is mobile-responsive, fully optimized and fast-loading for the ultimate customer experience.

BRAND IDENTITY

Finding your voice and personality is essential to differentiating your brand amongst your competitors. The Full Cortex team will work with you to develop clear, concise buyer personas so that all of your marketing efforts can be laser focused on every channel. We will then create easy-to-follow brand guidelines for the entire organization to ensure consistency when communicating with each persona, helping to prevent mistakes and save time.

HOLISTIC SEO STRATEGY

Having a strong presence on the first page of Google’s search results is key for business growth. That’s why we have developed a two pronged approach to increasing exposure on search engines that involves both search engine optimization (SEO) and search engine marketing (SEM). Through comprehensive keyword research, we will identify which key terms to focus our marketing efforts around, both from an organic and paid perspective, so that your business can be easily found amongst your competitors.

Pillars of a Strong Inbound Strategy

CONTENT MARKETING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Create compelling content that educates and entertains your audience while also giving them something to grab onto with a clear characterization as to why you’re the brand of their dreams.

WEBSITE DESIGN/DEVELOPMENT

Your website is an integral part of your brand's digital identity and is easily one of the most observable representations of your business. Your site should be more than a standard website template loaded with stock photos and minimally tweaked icons; this is your chance to make a memorable first impression and one of your most prominent visual elements. Additionally, your site should load quickly and deliver a delightful mobile user experience.

BRAND MESSAGING

Behind every strong brand is a set of well-defined messages that convey who your company is and what it has set out to do. Without these messages, customers are left with mountains of guesswork and you’re left with a confused, dwindling audience. Give them something to grab onto with a clear characterization as to why you’re the brand of their dreams.


COHESIVE VISUAL IDENTITY

Your brand’s visual identity, otherwise known as a logo, is the easily observable representation of your brand messaging. This is so much more than a stock photo or cheap, minimally tweaked piece of clip art; this is your first impression and most prominent visual element, so safeguard your future by choosing a design, colors, and font that are as authentic as they are aesthetically pleasing.

BRAND IDENTITY

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.

HOLISTIC SEO STRATEGY

Search engine optimization is much more than simply keywords. To ensure that your business and ultimately your product ranks for the right topics and search queries, you'll need to adopt a holistic approach to SEO. It's time to move beyond keywords and embrace pillar pages, topic clusters, and subtopics.


BRAND BLUEPRINT

At the base of it all is a well-defined brand personality that you can then use as the inspiration for the visual representation of your brand – aka, the logo. With those first two engaging elements in place, you’re ready to build a style guide that saves time, prevents mistakes, and ensures consistency across the entire organization.


CONSISTENCY

Once all the key pieces of your branding are defined and developed, it’s important to integrate those written and visual cues into every aspect of your company. Everything from your letterhead to your voicemail greeting to your product packaging should be aligned with the concept and messaging you’ve established.

  • Over the past year, the Full Cortex team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The Full Cortex team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
      Paco Robles, Managing Partner, INGENIA Talent
flux+flow client: Andrew Ostashen
    • Over the past year, the Full Cortex team has helped INGENIA Talent define our brand identity, refine our digital web presence, and provide a comprehensive growth marketing roadmap based on our business goals. The Full Cortex team brings a diverse set of skills and perspectives which offers valuable marketing and technology insights as INGENIA Talent continues to grow and evolve. They’re our embedded growth team.
          Paco Robles, Managing Partner, INGENIA Talent
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