Growth Marketing Funnels
Paid Funnel
Accelerate your top-of-funnel exposure by investing in paid growth marketing channels. Paid growth funnels, like social media ads, allow you to gather valuable feedback from your audience through continual campaign testing and optimization. We will work to narrow down the exact audience, content, channels and messaging resonate most with your target personas. Insights learned from paid growth marketing funnels can then be utilized to build advanced organic funnels to further fuel your ongoing inbound marketing strategy.
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Growth Marketing Funnels
Organic Funnel
Using the advanced insights gained from paid growth marketing campaigns, our team can then set up powerful organic growth marketing funnels with a strong and focused content strategy. Organic funnels will be built using compelling content that will pull in qualified traffic to your site, allowing visitors to engage and interact with your business. These organic growth funnels will be designed for sustainable and scalable growth long term as we continue to fine tune our inbound marketing demand growth strategy. .
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Growth Marketing Funnels
Hybrid Funnel
There is never a one-size-fits all model when it comes to growth marketing funnels, so oftentimes our team will take a hybrid funnel approach to combine elements of both paid and organic campaigns. By integrating the two approaches into one hybrid funnel, we can maximize the outcome of both and uncover exciting new opportunities with the end goal of creating scalable and sustainable growth long term for your brand.
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Growth Marketing Funnels
Video Funnel
An integral part of any modern growth marketing strategy includes the addition of at least one video funnel. We will work with you to create powerful and beautiful video content that captivates your target audiences. These videos will then be utilized in growth campaigns which will give us the opportunity to identify the right channel, audience and budget needed to maximize the ROI of our video growth strategy.
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The Growth Marketing Funnel Stages
ATTRACT
At the very top of the growth marketing funnel is where we focus our energy on attracting high quality inbound traffic to your website. This goal of this initial stage is to build a scalable and repeatable growth marketing strategy. Through testing and optimization, our team will identify the most cost effective inbound channels, such as content creation, social media, or paid ads, to acquire new visitors who fit your target personas.
CONVERT
After identifying the most effective ways to bring high quality visitors to your website, the focus then shifts towards getting these visitors to convert into leads for your business. The goal of this stage is to collect valuable contact information from the visitor, such as their email address and company name, through a form on your site. Examples of this could include newsletter or blog signup forms or ebook gated landing pages. During this step, our team will develop a well-defined growth marketing plan geared towards incentivizing users to convert on your website.
CLOSE
Once you have a list of marketing and sales qualified leads in your funnel, the goal is to effectively nurture these leads so they will close into paying customers. A newly acquired lead will require time to transition into a customer depending on how long your sales cycle may be. The process to get a lead to close will involve nurture tools such as lead flows, email marketing, and marketing automation. During this stage, we will develop strategic lead nurture campaigns customized for your business that will help close leads at just the right time.
CAPTIVATE
The final, and arguably most critical, stage of the growth marketing funnel is delight. After all the money, time and effort put into closing a customer, the real challenge comes in keeping these customers happy over a lifetime so they become promoters of your brand. During the delight stage, you will want to make sure you continually engage with existing customers and gather feedback so you can ensure complete satisfaction. To be successful during this stage, our team will develop a detailed customer delight plan for you using tools such as social monitoring, smart content and surveys.
