You have provided a valuable resource or made a compelling argument and gotten your prospect to fill out the form and download whatever resource that is – maybe an e-book, … Read More
Email Outreach for Sales and Marketing Best Practices
Sales and marketing teams work together to bring your business the conversions it needs, but the approaches for each are fundamentally different. If done improperly, your sales and marketing outreach … Read More
How to Reawake Cold Leads with These 4 Types of Re-Engagement Emails
You can attest to having contacts in your database that once looked like great leads but became unresponsive overtime. While this could mean loss of prospective business, you don’t have … Read More
6 Best Practices for Inbound Marketing During the COVID-19 Pandemic
From getting used to staying indoors to practicing social distancing, the Coronavirus outbreak has literally flipped our lives upside down. Businesses have not been spared either. But all is not … Read More