There is a series of steps before any buyer makes a purchase, and the length of time a buyer spends on each step depends on the product or service on … Read More
6 Call-to-Action Formats You Can Use to Drive Website Conversions like Crazy
Conversions are the ultimate goal for any inbound marketing strategy, and implementing a well-executed call to action (CTA) is critical to that bid. The call to action is a visual … Read More
Improve Your Lead Nurturing Strategy with These 5 Thank-You Page Best Practices
You have provided a valuable resource or made a compelling argument and gotten your prospect to fill out the form and download whatever resource that is – maybe an e-book, … Read More
The Impact of COVID-19 On Newsletter Ads and Online Notifications
COVID-19 has increased the use of the Internet by up to 70%. People are now messaging, browsing, and watching videos more than ever before. In fact, 53% of Americans have … Read More
The Impact and Value of Customer Re-Engagement Amidst COVID-19
By the end of March 2020, ecommerce sales were up by up to 25% The Coronavirus lockdowns have forced customers to turn to online services for different purchases ranging from … Read More
Should You Pause Your PPC Ads Due to COVID-19?
The COVID-19 pandemic has cast a wave of uncertainty across the entire business community. Small and medium-sized enterprises have been the first to feel the heat, with some scaling down … Read More